In the U.S., there are roughly 5.5 million homes sold each year. That is about 11 million potential buyer and seller opportunities for a real estate agent. There are also roughly one million active real estate agents. So, if leads were divided evenly, everyone would get 11 transactions per year—but that’s not how real estate works.
Real estate is a spoils-to-the-victor business, where it’s up to each agent to nab as many leads as they can. That’s where the successful agents set themselves apart: lead generation. You need at least three or four active lead sources to make a successful real estate business. If you’re still relying on referrals alone or could use some ideas on where to find more leads, here are 12 tried-and-true lead sources that you can work and convert: